1st Annual Warrillow Awards, Sponsored by nFUSION GROUP:Creating Demand, Delivering Results

Finalist: American Express. The Plum Card campaign

"Launching the product at the Inc. 500 leverages the buzz of a high profile small business event and profiling the first 10,000 card holders added an air of exclusivity." — John Warrillow

The PlumCardSM — "The First Everything, Everywhere Trade Terms Card from American Express OPEN" — was exclusively designed to deliver trade-like terms in the transaction simplicity of a Card for small businesses with high materials costs and variable cash flow. Developed by small business owners for small business owners, The PlumCardSM gives Cardmembers the option to choose every month to receive either an early pay discount of up to 2% on Card purchases or the ability to defer payment up to two months. The Card was unveiled at the Inc 500 conference in Chicago and supported with a web, print advertising and DRTV campaign that helped build buzz for the Card and quickly attract an initial target of 10,000 small business customers.

Click images below to view campaign.

Print - Fame Yerba
Pinkberry 60 second spot
Print Anticipation
Print Available
MSNBC
Fame Pinkberry
Print - USA Today

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nFusion

Judge's Comments

By John Ellett, CEO, nFusion Group
"This is a great example of gaining actionable insight that led to a new product introduction. The launch communications from American Express were distinctive and well integrated across multiple points of engagement. And the program exceeded the stated business objectives. This effort hit on all cylinders!"

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