Restaurant Marketing for Big Brands with Local Stores
nFusion helps restaurant brands enhance sales, energize promotions and inspire customer loyalty using innovative, budget-friendly digital strategies. We know how to optimize a restaurant’s Web presence using geotargeting tools and online ordering applications that make a restaurant’s global site a natural gateway for its local store locations. We build powerful, efficient and easy-to-implement loyalty programs that use e-mail and in-store tactics to keep customers feeling rewarded, engaged and coming back for more. And we know what it takes to help clients successfully leverage social media channels to connect with customers, build fanatical followings and boost bottom lines.
Case Studies
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CiCi’s Pizza Digital Design
When CiCi’s Pizza was looking to transform its digital presence, nFusion jumped at the opportunity to help redesign the brand’s website and bring the in-restaurant experience online. Read more >
CiCi’s Pizza Digital Design
To express the concept of an endless buffet, nFusion created a non-traditional never-ending home page that would still allow for easily updated promotional areas. The full site was developed on a CMS platform that helps the CiCi’s team update content and incorporates social tie-ins that allow users to share their affinity for the brand. After the initial launch of the site nFusion also designed and developed a full mobile site with mobile-specific features.
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Maggiano’s Little Italy Digital Redesign
Among the highlights of nFusion’s redesign of the family-style Italian restaurant’s website are search engine optimized copywriting and a new user interface for ordering online. Read more >
Maggiano’s Little Italy Digital Redesign
Among the highlights of nFusion’s redesign of the family-style Italian restaurant’s website are search engine optimized copywriting and a new user interface for ordering online.
Additionally, a design was architected specifically for patrons viewing the site on their mobile phones. Features of the mobile site are prioritized specifically for the on-the-go experience with emphasis on locator, online reservations and online ordering.
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Chili’s Digital Transformation
nFusion has partnered with Chili’s Grill & Bar to design and develop multiple online extensions of the Chili’s brand. Read more >
Chili’s Digital Transformation
nFusion has partnered with Chili’s Grill & Bar to design and develop multiple online extensions of the Chili’s brand. For the restaurant’s brand website, nFusion approached the design keeping in mind the site’s migration to Microsoft Office SharePoint Services and created an interface that would highlight location-specific information about Chili’s growing number of global destinations.
Extending Chili’s branding across all digital properties, nFusion created custom designs for Chili’s Twitter, YouTube and Facebook pages, including campaign-specific tabs on Facebook.
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Chili’s Online Ordering
nFusion partnered with Chili’s to create the brand’s first online ordering interface. Read more >
Chili’s Online Ordering
nFusion partnered with Chili’s to create the brand’s first online ordering interface. Prototype testing helped inform content development of the Mexican restaurant’s online ordering system as well as its newly designed user interface. The collaboration included engaging parent company Brinker International’s technology team to integrate the site with back-end systems.
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BJ’s Restaurants
BJ’s Restaurants partnered with nFusion to produce a best-in-class website that can cater to the restaurant’s broad spectrum of customers. Read more >
BJ’s Restaurants
BJ’s Restaurants desired a site that better reflected its brand’s value proposition by engaging its established and demographically diverse fan base as brand advocates. The refreshed design invites audiences to self-select their ideal dining experiences. Deep-linked sections offer audience-specific content, such as a kids’ menu, an online ordering interface and detailed information about BJ’s original beers and the brewers who create them.
Additionally, the site integrates with Facebook, Twitter and Google + so that fans can push menu recommendations and brand interactions to their individual social networks as well as showcase that activity within the BJ’s website
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Twin Peaks Site Performance
Currently in progress
Twin Peaks needed assistance updating the technology powering its image-abundant website in order to improve site performance. Read more >
Twin Peaks Site Performance
nFusion is currently partnering with Twin Peaks to migrate its existing site into a WordPress platform, allowing for ease of content updates and better overall site performance.
Currently in progress
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Chili’s Create-A-Pepper Microsite Redesign
Chili’s createapepper.com is the online hub of the restaurant’s 10-year, $50-million fundraising campaign supporting St. Jude Children’s Research Hospital. Read more >
Chili’s Create-A-Pepper Microsite Redesign
Chili’s createapepper.com is the online hub of the restaurant’s 10-year, $50-million fundraising campaign supporting St. Jude Children’s Research Hospital. The Create-A-Pepper campaign raises funds and awareness for St. Jude by inviting guests to create custom pepper designs in-restaurant or online and make donations to help raise funds for the Chili’s Care Center wing.
Chili’s Grill & Bar engaged nFusion to help overhaul the microsite and, through a Web strategic planning and implementation process, nFusion re-architected the site’s infrastructure, incorporating Flash design to augment a new look-and-feel as well as adding Facebook social integration where users could extend the reach of their creative work by sharing it with friends.
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Brinker International Recruiting Microsite
nFusion partnered with Brinker International, parent company for Chili’s and Maggiano’s brands, in the design and development of a microsite focused on the company’s recruiting efforts. Read more >
Brinker International Recruiting Microsite
nFusion partnered with Brinker International, parent company for Chili’s and Maggiano’s brands, in the design and development of a microsite focused on the company’s recruiting efforts. The new site includes multiple media players and feeds that feature the latest Brinker news as well as its restaurant brands’ Facebook posts.
