nFusion Strengthens Interactive Marketing Practice with Team Expansion
Austin, Texas, August 23, 2004 — nFusion Group, LLC, a results-oriented, integrated marketing agency, announces six new staff members have joined its expanding interactive marketing practice bringing expertise in customer segmentation, online demand generation, e-commerce, Web design and development.
Joining the nFusion Interactive Marketing team are Lisa Roberts as interactive product manager, Derek Dollahite and David Steinert as interactive designers, Jeff Seets and Mike Royal as interactive developers and Lauren Virr for interactive media planning and delivery.
- Roberts brings extensive experience in interactive marketing and project management. She joins nFusion from Dell where she was a product manager for Dell’s e-commerce systems. In addition, she adds customer segmentation analysis, site personalization and business architecture experience from her time at I-traffic (now part of Advertising.com) and Garden.com.
- After earning his master’s degree in art history and digital art, Dollahite started Rural Theory, an interactive design company in Boulder, Colorado. Specializing in animation and Flash, Derek has created work for both up-and-coming artists and large companies.
- Steinert brings more than 14 years of extensive experience in graphic design for both print and Web application. He joined nFusion from Fieldtrip, in Portland, Oregon where he spent four years as a senior designer.
- Before joining nFusion, Seets managed his own Web design company, called Visual Opera Design. Prior to that, he was a graphic designer working for Austin Screen Graphics; he also has extensive experience in Web development serving clients such as Dell, IBM, 3M, Motorola, University of Texas, Texas Lottery and the Lance Armstrong Foundation.
- Royal joins nFusion with over seven years experience in Web and database development. Before coming to nFusion, he worked at Legerity, Inc. writing database applications for the Web, as well as content management and workflow software to manage the product life cycle process.
- Virr joins nFusion from GSD&M where she worked in both broadcast media and interactive media handling media planning, buying, trafficking and reporting. Her key clients included SBC and United Health.
“Given that interactive delivery is pivotal in most every client engagement we undertake, adding this depth of talent to our interactive marketing practice ensures we are even better positioned to deliver thought leadership and performance-driven results for our clients,” said John Ellett, nFusion CEO.
The nFusion interactive marketing practice specializes in online demand generation, Web design and development, Web monitoring and testing, as well as Web hosting. This team will be actively involved with interactive campaigns and programs for clients such as Toshiba, SBC, Wilshire Homes and AVguide.com.