nFusion Names Bill Parkes CTO to Head Strategic Demand-Generation Systems Architecture Group
Austin, Texas, January 4, 2005 — Bill Parkes was recently appointed chief technology officer and head of the Strategic Demand-Generation Systems Architecture Group for nFusion Group, LLC.
Parkes brings more than 10 years of technology experience to nFusion, helping to incorporate integration architecture and customer relationship management (CRM) initiatives into client sales and marketing programs. Prior to assuming responsibility for nFusion’s overall technical direction, Parkes served as integration architecture consultant to Art Technology, helping to define the optimal architecture for integrating the Interwoven Content Management solution with ATG’s Dynamo 5.0 for specific client engagements.
Earlier, he co-led the redesign and rebuild of the Garden.com e-commerce site, taking four years of in-house-developed functionality and replacing it with best-of-breed technologies in less than four months. During an eight-year tenure at Procter & Gamble, Parkes held numerous technology leadership positions, ranging from e-business strategy development, to initiating and managing more than 20 real-time warehouse management system implementation projects, to developing sales force automation systems and work processes throughout the U.S.
“We, as well as our clients, greatly benefit from Bill’s depth of experience and ability to bridge marketing and technology, which means he can effectively translate business requirements to the required technical solution. With Bill’s appointment, we’re also sending a signal about our agency growth as we put a management organizational hierarchy in place that accommodates expansion and growth,” said John Ellett, nFusion CEO.
Parkes will be managing the Strategic Demand-Generation Systems Architecture Group, which is responsible for client engagement management and support for interactive strategy and development, interactive merchandising, CRM and marketing database and overall interactive technical marketing execution. In essence, his team will focus on the production side of online media management, alignment of campaign testing, technology deployment, traffic generation and search engine marketing. The essential value-add is all about having the ability and talent to map business challenges to a technical framework and methodology, which addresses those challenges and delivers against the business’ metrics.