nFusion Launches Strategic Media Unit with Hire of Merri Lee Barton
Austin, Texas, December 6, 2004 — nFusion Group, LLC announces the launch of its strategic media services unit with the appointment of Merri Lee Barton as director of media services. Barton is a technology media veteran with more than 15 years of in-depth, award-winning experience in high-tech media. In addition, she brings extensive experience in all types of advertising (online, print, TV, radio), direct marketing programs, competitive analysis, target audience analysis and research management.
Barton’s career started at EuroRSG/DSW Partners, managing the Intel business. Additionally, she gained senior-level experience in media research and planning through working with other leading agencies, including Martha Felt Group, USWeb/CKS and marchFIRST. Most recently, Barton was a partner and media director at boede&partners. Her client experience includes business-to-business and business-to-consumer companies such as Intel, Novell, Iomega, Unisys, Plantronics, CenterBeam, 3Com, MicronPC and StorageTek.
John Ellett, CEO, nFusion said, “To ensure the highest level of success for our clients’ integrated marketing programs, having media expertise is essential. With Merri Lee on board, we are well positioned to provide strategic and tactical media planning and support for our clients, rounding out our comprehensive spectrum of marketing services. We are excited to welcome her to the team.”