TruSecure Selects nFusion for New Positioning and Marketing Alignment with Business-Driven Metrics
Austin, Texas, June 27, 2004 — nFusion Group, LLC has been engaged by TruSecure to develop new corporate positioning and an overarching marketing plan that better aligns with the business objectives of the company. TruSecure’s selection of nFusion is part of a comprehensive effort to reposition the company to uplift target market perception along with a new creative platform that guides the integration of future marketing materials.
“We’re excited about this opportunity with TruSecure and look forward to building first-class positioning with a marketing plan and the associated programs that capture the momentum of its market leadership,” said John Ellett, nFusion CEO.
To create the new positioning for TruSecure, nFusion will leverage foundational elements of the company validated through primary research to determine current perceptions of the target market. From this, nFusion will develop an extensive set of sales and marketing playbooks to serve as the basis for the TruSecure marketing plan. These playbooks will model necessary direct marketing programs that fill the sales pipeline to achieve the target sales objectives for customer acquisition, management and support — i.e., closed-loop marketing.