nFusion to Extend New Brand Positioning for Opus Healthcare
Austin, Texas, November 14, 2003 — Opus Healthcare has engaged nFusion Group, LLC to support new brand positioning along with a creative platform. As one of the fastest growing companies in Austin, Opus Healthcare well appreciates the importance of having clarity in message and consistency of branding across an integrated marketing communications strategy.
“Because we understand how essential it is to align strategy-driven marketing efforts with our business objectives, we’ve hired nFusion as the most experienced partner to carry an insightful creative platform through to our positioning and messaging,” said Tim Rhoads, CEO and Co-Founder of Opus Healthcare.
nFusion will apply the brand promise “Patient focused. Business minded.” throughout event marketing programs, the Web and overall collateral system for Opus Healthcare, which specializes in integrated, enterprise-wide clinical software solutions that enable healthcare organizations to succeed as businesses by empowering clinicians with the tools they need to succeed as caregivers.