nFusion Selected to Create Toshiba America, Inc. (TAI) Corporate TV Spot
Austin, Texas, March 17, 2006 — Toshiba America, Inc. (TAI), holding company for one of the nation’s leading group of high-technology companies, selected nFusion Group, LLC to produce a television ad campaign touting Toshiba’s new HD-DVD technology. While nFusion has been creating integrated marketing campaigns for the Toshiba Digital Products Division since March 2004, this is the first time TAI has engaged the Austin-based agency.
“We’re honored that Toshiba America wanted us to take on this project,” said John Ellett, CEO of nFusion. “Toshiba has a proud history of innovative leadership. By showing U.S. consumers the wonder of Toshiba’s HD-DVD technology, nFusion has a great opportunity to help Toshiba build on that legacy.”
The spot will launch on March 17, 2006 during the Toshiba Classic golf tournament to be broadcast on The Golf Channel and Fox Sports Network. Click here to view the commercial.
About Toshiba
The Tokyo-based Toshiba Corporation, now celebrating its 130th anniversary, is a diversified manufacturer and marketer of advanced electronic and electrical products, spanning information and communications equipment and systems, Internet-based solutions and services, electronic components and materials, power systems, industrial and social infrastructure systems, and household appliances. The company is the worlds ninth-largest integrated manufacturer of electric and electronic equipment, with some 161,000 employees worldwide and consolidated annual sales of over US$53 billion. Toshiba America, Inc., is the holding company for five Toshiba operating companies in the United States, employing more than 10,000 people in the U.S.
Toshibas U.S.-based companies and some of their chief products include: Toshiba America Electronic Components, Inc. (semiconductors, Flash memory-based storage solutions, LCD); Toshiba America Information Systems, Inc. (portable computers, projectors, DVD/CD recordable products and hard disk drives, telephony products); Toshiba America Business Solutions, Inc. (copiers, facsimiles, printers); Toshiba International Corporation (motors, motor controls, power electronics, power generation equipment, automation); Toshiba America Medical Systems, Inc. (MRI systems, CT scanners, ultrasound, x-ray, nuclear medicine equipment); Toshiba America Consumer Products, L.L.C. (flat panel TVs, DVD products, portable digital audio products).
About the nFusion GroupThe nFusion Group is a new breed of agency committed to creating demand and delivering results through truly integrated marketing programs. Founded by three former Dell Computer Corp. executives with more than 70 years of combined sales and marketing experience, nFusion creates demand and drives sales with strategically integrated, creatively inspired marketing campaigns. Services include marketing strategy, demand generation planning, advertising, media planning, direct marketing, sales tools development, e-marketing, interactive strategy, Web design and development. nFusion provides marketing services for a variety of industries ranging from technology and consumer electronics to health care, real estate and not-for-profit organizations.