nFusion Reinforces Commitment to Online Retailing and Multi-Channel Marketing Best Practices
Austin, Texas, June 28, 2005 — nFusion Group, LLC today announced it has become a member of Shop.org — an association for retailers online. The Shop.org community includes executives from nationally recognized retail brands that have been online for 10 or as little as one or two years. Through membership with Shop.org, nFusion joins an extensive forum of online retailing leaders to contribute information, new perspectives, insights and intelligence about online and multi-channel retailing.
More than 200 leading retail companies participate in Shop.org, led by their interactive department executives. nFusion has a key opportunity to share its experience, best practices and thought leadership with these executives and other experts, offering insight into a variety of common challenges including:
- Online marketing and merchandising
- Site usability
- Multi-channel integration
- Online and multi-channel shopping trends
“Through this association, nFusion will leverage as well as gain insight and intelligence on new methods, technologies and strategies — evidence of our ongoing commitment to increase value and service to our retail clients — to help our clients make better decisions in the evolving world of Internet and multi-channel retailing,” said John Ellett, nFusion CEO.
Founded in 1996, Shop.org became a division of the National Retail Federation in January 2001. The association’s membership includes interactive department executives from store-based retailers, catalog-based retailers, Web-based retailers and retail solution providers.