nFusion Hosts WebTrends User Forums
Austin, Texas, July 10, 2004 — nFusion Group, LLC, a results-oriented, integrated marketing agency, is set to host the next series of the Austin/San Antonio WebTrends User Groups.
This monthly forum discusses best practices and appeals to business people interested in putting Web analytics to work for their companies. nFusion’s objective is to fill the gap between analytic tools and using that data to inform business decisions. The forum will provide an opportunity to discuss this disconnect and how to turn data into useful information, whether the tool is WebTrends, Coremetrics, WebSideStory HitBox, Manticore, etc. Drawing on its wealth of experience working with each of these packages, nFusion will foster discussion about applying the data to business decisions.
Attendees of the WebTrends User Groups typically include marketing and business users, IT professionals and webmasters, developers and executives, as well as project managers interested in better utilizing analytics packages. These sessions explore a variety of topics, such as how to calculate ROI and/or utilize online advertising, how to track lead source through to conversion and the best approaches for increasing site visits and summarizing actual site activity.
“This month’s topic will be online demand generation and how to efficiently grow your online results,” said Bill Parkes, nFusion’s CTO. “We value this as a great forum for sharing our experience and successes in leveraging Web analytics for our clients, as well as for finding other businesses with similar questions and issues with which to network and expand our understanding of online analytics.”
About WebTrends
Thousands of Web-smart organizations worldwide, including more than half of the Fortune and Global 500, rely on WebTrends to improve their website conversions and optimize their marketing performance for maximum return on investment. As the worldwide market leader for Web analytics, WebTrends has become the trusted standard not only for award-winning technology, but also for a full range of consulting services and unmatched industry expertise. By delivering accurate and actionable metrics through both on-demand and software options, WebTrends ensures that its customers are positioned for both immediate and long-term success with a solution that can adapt to ever-changing business and technical requirements.