nFusion “Drives” the Launch of Winding Road
Austin, Texas, September 6, 2004 — nFusion Group, LLC, a results-oriented, integrated marketing agency, is driving the launch of Winding Road.
Winding Road is a new digital magazine created by car enthusiasts for car enthusiasts, with its first issue targeted to debut in December. nFusion has been engaged to manage the brand development and creative platform for the e-zine, as well as copy editing, layout, direct mail, PR, Web development and maintenance. Along with that, nFusion will also handle the strategic partnership negotiations, circulation promotion, planning and forecasting.
“It’s all about a passion for cars — fast cars, luxury cars, sedans, new models, classic models — and sharing that passion with others who have the same common interests in a progressive vehicle — no pun intended — like Winding Road. This digital format allows us to easily and efficiently share these stories with our subscriber base. And working with nFusion enables us to leverage their strategic marketing expertise coupled with effective, at the same time, creative online delivery,” says Bill Campbell, Editor, Winding Road.