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AUSTIN, TEXAS — October 18, 2007 — nFusion Group, LLC, a digital-centric marketing agency, today announced its selection as “Best in Show” in the movie and film category by the International Academy of Visual Arts (IAVA). The IAVA’s W³ Award was presented to nFusion for the advergame Adopt-A-Sloth, created to promote 20th Century Fox Home Entertainment’s DVD release of Ice Age 2: The Meltdown in 2006.

“We appreciated the opportunity to work with 20th Century Fox to develop an innovative way to engage its customers, and our team is thrilled to have the work recognized by IAVA,” said nFusion CEO John Ellett. “Adapting the characters of Ice Age II to a series of Web-based advergames was a fun project and, more importantly, playing the game has been fun for movie fans.”

Receiving more than 2,700 entries, The W³ Awards honor creative excellence on the web and recognize the creative and marketing professionals behind award-winning sites, videos and marketing programs. Best in Show selections represent the highest mark of distinction and are selected by the Academy based on scoring. The judges award Best in Show honors to only the top 1% of all work entered.

“We were incredibly impressed by the quality and creativity of this year’s entries. W3 winners continue to raise the bar in Web development and design, push the limits of Web advertising creative and pioneer the use of Web video,” said Linda Day, the director of the IAVA.

About nFusion

nFusion is digital-centric marketing agency that plans, executes and measures integrated customer engagement programs. It blends marketing strategy, media, creative and technology to create demand and build brands for client companies. Headquartered in Austin, Texas, nFusion is one of the fastest growing agencies in the country and can be found online at www.nfusion.com.

About the W³ Awards

The W³ Awards honor creative excellence on the Web, and recognizes the creative and marketing professionals behind award-winning sites, marketing programs and video work created for the Internet. In honoring outstanding websites, Web advertising, and Web video, The W³ Awards are the first major Web competition to be accessible to the biggest agencies, the smallest firms, and everyone in between. The W³ Awards are sanctioned and judged by the International Academy of the Visual Arts, an invitation-only body consisting of top-tier professionals from a “Who’s Who” of acclaimed media, advertising and marketing firms. For more information about the W³ Awards, please visit www.w3award.com.

This entry was posted on Thursday, October 18th, 2007 at 1:07 pm and is filed under nFusion in the News. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.