nFusion Creates Integrated Launch Campaign for Mindwave Research’s Technology Advertising Planner (TAP)
Austin, Texas, October 3, 2004 — nFusion Group, LLC, a results-oriented, integrated marketing agency, announces its newest client partnership with Mindwave Research, a full-service market research company focused exclusively on the technology market.
Mindwave Research has hired nFusion as its marketing partner to create the launch campaign for its Technology Advertising Planner (TAP), a new technology media study that enables companies to develop a fully integrated media plan — online and offline. The launch campaign for TAP will include all aspects of marketing communication: from brand positioning and messaging to creative platform; logo development to direct marketing; advertising (online and print) to e-mail and presentation templates; to event marketing and media kits.
“We love the brand positioning nFusion came up with: ‘Turn on the TAP® for a more comprehensive media planning resource.’ It’s clever but also very on track with what we offer our subscribers,” said Jonathan Hillard, CEO, Mindwave Research. “They just get it — nFusion understood quickly that the need for fast, accurate and refined information about brand influencers has to be as easily available as ‘turning on the tap’ to support business-critical decisions!”
In addition to this launch campaign, nFusion will in turn be partnering with Mindwave Research to benefit from its talent and expertise for a variety of research capabilities.
“We will leverage our relationship with Mindwave Research to apply the best research solution — one-on-one interviews, custom online surveys or focus groups — to ensure the highest-quality results for our clients,” said John Ellett, nFusion CEO. “In fact, it’s highly likely that TAP will be used for many client engagements to provide more definitive technology-, target- and brand-specific information for media alternatives because it’s based on thorough analysis derived from accurate, incisive data about target technology purchasers and will help us model true reach and frequency impact.”