nFusion’s Bill Parkes Invited to Speak at Search Engine Strategies 2007
Parkes Leads Session: “Selling Your Integrated Plan to the C-Suite”
AUSTIN, TEXAS — November 29, 2007 — nFusion Senior Vice President, Media and Technology Services,
Parkes leads the session, “Selling Your Integrated Plan to the C-Suite,” helping search marketers learn how better to engage senior managers and show the various ways SEM can benefit their businesses. Among the key concepts of Parkes’ presentation: How all parts of a media plan must work together from kickoff to campaign’s end; how to address biases associated with both traditional and digital media; and how Web content and user-experience planning are mandatory for a campaign’s success.
About Bill Parkes
As Senior Vice President, Media and Technology Services, Bill Parkes leads nFusion’s integrated media, interactive product management, Web development, user experience and analytics teams to create strategic, media-holistic customer-engagement programs for clients. Parkes brings more than 15 years of marketing and technology experience to the role.
About SES
Search Engine Strategies, Chicago offers real-time actionable information that marketers need to grow their businesses through search engine marketing. SES Chicago grants access to the world’s most comprehensive gathering of SEM and optimization-related providers, partners and affiliates.
About nFusion
nFusion is a digital-centric marketing firm whose expertise includes advertising, Web development and search marketing. Our team of specialists plans, executes and measures integrated customer engagement programs that will engage your customers — and make them act.