NEC Display Solutions of America, Inc. Selects nFusion Group, LLC as New Agency of Record
Austin, Texas and Itasca, IL, August 14, 2006 — NEC Display Solutions of America, Inc. today announced its selection of nFusion as the company’s new marketing agency of record. nFusion was selected from a group of four finalists from an agency search that began in March 2006. A leading provider of innovative LCD displays and integrated display solutions, NEC Display Solutions was ranked the best-selling large-screen commercial LCD monitor supplier in both North America and worldwide last year.*
“nFusion was able to gain our confidence in its ability to develop effective ideas for our category while demonstrating a strong understanding of the industry challenges and targets,” said Doug Albregts, Vice President of Sales and Marketing, NEC Display Solutions. “We were impressed by the agency’s truly integrated approach to marketing and the depth of thought demonstrated for each discipline — a key selection criteria.”
nFusion will work with NEC Display Solutions to increase overall awareness of its products and solutions, support channel development and integrate marketing communications across a number of traditional and interactive media.
“NEC is a world-class brand and the display division leads its market in innovation, technology leadership and solution flexibility,” said John Ellet, nFusion CEO. “It embodies nFusion’s ideal client characteristics – quality products, a commitment to excellence and pioneering leaders. We are honored that NEC chose our team to help represent this brand.”
nFusion, based in Austin, Texas, has a strong history of success working with technology leaders. Most recently, the agency launched the first broadcast campaign for Toshiba America’s new HD-DVD products. Other leading technology clients include Nokia and Nortel. nFusion also supports market leaders in the entertainment, luxury goods and real estate markets.
About NEC Display Solutions of America, Inc.
Headquartered in Itasca, Ill., NEC Display Solutions of America, Inc., is a leading provider of innovative LCD displays and integrated display solutions. NEC Display Solutions develops leading-edge visual technology and customer-focused solutions for the consumer, enterprise, professional, medical and digital signage markets. NEC Display Solutions ranked as the #1 stand-alone LCD monitor provider in the U.S. in the commercial market for CY2005, according to NPD, and as the #1 best-selling large-screen commercial LCD monitor provider worldwide for all of CY2005, according to DisplaySearch. For more information, please call 1-866-NEC-MORE, or visit www.necdisplay.com.
*According to DisplaySearch’s Quarterly FPD Public Display Shipment and Forecast Report