Agencies’ Roles Called into Question
An article titled “Proving Ground: Greater Need for ROI Calls Agencies Roles into Question,” in the May 15th issue of Marketing News, the American Marketing Association’s monthly magazine, explored the evolution of client-agency relationships. John Ellett, nFusion’s CEO and Managing Partner, was heavily quoted. “Today, clients are looking for a more consultative marketing thought process (from their agencies) that helps them understand how to engage with potential customers across a dynamic set of communications options,” John said. Read more of the article or find out more about John at www.nfusion.com/team.