Warrillow & Co. Sees Signs of Strong SMB Optimism; Announces American Express, Cisco, Covad, FedEx and Intuit as Finalists for Small Business Marketer of the Year Award
New Community Involvement Program Empowers Employees to Use Company Time to Support Charities and Causes of Their Choice
New Hires Span nFusion’s Interactive Marketing, SEO, Account Management and Creative Teams
Parkes Leads Session: “Selling Your Integrated Plan to the C-Suite”
AUSTIN, TEXAS — October 18, 2007 — nFusion Group, LLC, a digital-centric marketing agency, today announced its selection as “Best in Show” in the movie and film category by the International Academy of Visual Arts (IAVA). The IAVA’s W³ Award was presented to nFusion for the advergame Adopt-A-Sloth, created to promote 20th Century Fox Home Entertainment’s DVD release of Ice Age 2: The Meltdown in 2006.
BtoB, the online magazine for marketing strategists, consulted nFusion Senior VP of Interactive and Technology Services Bill Parkes for it’s August 13 article about improving organic search traffic. In the piece, “Problem Solved,” Parkes suggests determining if there are opportunities to increase organic search traffic before spending more on paid search and media. “While search engine optimization (SEO) has been around for years, there is still a tremendous opportunity to improve organic search traffic,” Bill writes. Read the full article and learn about building your organic search traffic at BtoB Magazine’s Problem Solved.
AUSTIN, Texas – July 31, 2007
An article titled “Proving Ground: Greater Need for ROI Calls Agencies Roles into Question,” in the May 15th issue of Marketing News, the American Marketing Association’s monthly magazine, explored the evolution of client-agency relationships. John Ellett, nFusion’s CEO and Managing Partner, was heavily quoted. “Today, clients are looking for a more consultative marketing thought process (from their agencies) that helps them understand how to engage with potential customers across a dynamic set of communications options,” John said. Read more of the article or find out more about John at www.nfusion.com/team.
MarketingSherpa’s case study “How a Microsite & Video Lift Consumer Leads 13.54% for Home Builder,” released July 11, 2007, describes how nFusion’s strategic consulting and its creative online execution for home builder Wilshire Homes brought about remarkable results for the client.
AUSTIN, TEXAS — June 11, 2007 — nFusion Group, LLC, an integrated marketing agency, has won awards for both its interactive and print creative this spring. The Advertising Federation awarded nFusion the Bronze Addy for Interactive Media in regional competition for the advergame, “Adopt-A-Sloth,” created to promote 20th Century Fox Home Entertainment’s DVD release of Ice Age 2: The Meltdown in 2006. Fox engaged nFusion to create an interactive campaign for the film’s target audience of children age six to twelve. Inspired by the popularity of the Ice Age character Sid the sloth, nFusion’s team created an online Adopt-A-Sloth program, The Sloth Sanctuary. Participants selected their sloths based on several characteristics, then adopted and bonded with their sloths with the help of interactive games such as the “Connect-the-Dots” sloth imaging program and “Sloth Elementary.” The goal of the campaign was to create a connection with and build awareness and excitement among Ice Age 2’s core audience for the DVD release of the animated film. Adopt-A-Sloth can be viewed and played at http://www.nfusion.com/adoptasloth/.
Weaving in the Web: Wilshire Homes devotes its ad dollars to the Internet
By Stacy Stroud
Austin Business Journal
June 1 – 7, 2007
AUSTIN, TEXAS — June 5, 2007 —
…New advertisements, called advergames, highlight a shift in marketing strategy. In addition to creating simple, addictive games that highlight a brand or new product, advertisers are increasingly looking to product placements within computer and video games as a way to tap into the lucrative demographic group of 18-to-34-year-olds. Game advertising has become a multimillion-dollar industry as younger generations turn away from traditional entertainment forms. Although product placement in games has been around since the late 1980s, it has only gained traction in recent years thanks to new technology that allows advertisements in online games and some console games to be updated frequently. “The young kids are not spending all of their time watching movies and TV shows,” said Michael Cai, the director of broadband and gaming for Dallas-based research firm Parks Associates. “They are playing games.”
NFUSION GROUP, LLC
ADDRESS: 5000 Plaza on the Lake, Ste. 200 Austin – 78746
TELEPHONE: (512) 716-7000
FAX: (512) 716-7001
WEB: www.nfusion.com
TOP EXECUTIVE: John Ellett
NET REVENUE:
2003 $3.70M
2004 $12.03M
2005 $22.93M
EMPLOYEES:
2003 20
2004 41
2005 58
WHAT IT DOES: nFusion has built team of specialists who work together to build brands for clients with creative campaigns that engage consumers in today’s fragmented, multi-channel media environment.
COMPANY CULTURE: nFusion inspires employees to be leaders, develop great work for clients and have fun. For example, after the team worked long hours to win the agency an award, leaders decided it was time to have some fun. The company organized the Sweatless Olympics, a 10-event “Olympics” featuring games such as darts, foosball and pool. There were trophies, medals and a blog site with updated scores.
KEY TO RUNNING A SUCCESSFUL BUSINESS: Have a vision that is clear and compelling. Find great people who believe in the vision and can work well together. Develop a plan that moves you closer to realizing your vision. Celebrate your successes and thank your team frequently.
FOSTERING CONTINUED GROWTH: Consistently meeting or exceeding client expectations leads to strong client retention. Offering new approaches to difficult client challenges leads to new clients.
Marketing Agency nFusion Group, LLC Ranks No. 85 on the 2006 Inc. 500 With Three-Year Sales Growth of 922%
Austin, Texas and Itasca, IL, August 14, 2006 — NEC Display Solutions of America, Inc. today announced its selection of nFusion as the company’s new marketing agency of record. nFusion was selected from a group of four finalists from an agency search that began in March 2006. A leading provider of innovative LCD displays and integrated display solutions, NEC Display Solutions was ranked the best-selling large-screen commercial LCD monitor supplier in both North America and worldwide last year.*
Entertainment Industry Executive Mark Drosos joins nFusion, Spearheads Creation of Entertainment Marketing Division
This article was originally published in iMedia Connection on June 6, 2006. Read the original article here.
This article was originally published in iMedia Connection on May 9, 2006. Read the original article here.
Austin, Texas, March 17, 2006 — Toshiba America, Inc. (TAI), holding company for one of the nation’s leading group of high-technology companies, selected nFusion Group, LLC to produce a television ad campaign touting Toshiba’s new HD-DVD technology. While nFusion has been creating integrated marketing campaigns for the Toshiba Digital Products Division since March 2004, this is the first time TAI has engaged the Austin-based agency.
Austin, TX, November 30, 2005 — nFusion Group, LLC, an integrated marketing agency, is now ranked fourth among the Austin Business Journal’s listing of website designers and developers (as ranked by 2004 revenue). The announcement comes only one month after nFusion earned the number one spot among the ABJ’s rankings of Austin’s Top 50 Fastest Growing Companies.
Austin, TX, October 24, 2005 — nFusion Group, LLC, an integrated marketing agency, ranked first among the Austin Business Journal’s Top 50 Fastest Growing Companies in the $10 million+ revenue category. The number one ranking reflects nFusion’s remarkable revenue growth of more than 400% over the past three years.
Austin, Texas, May 3, 2005 — nFusion Group, LLC, a results-oriented, integrated marketing agency, is set for the “tee off” of the Harvey Penick Golf Campus, home of The First Tee of Greater Austin at East Communities YMCA.
Partnership to Drive Increased ROI Through Integrated Marketing Initiatives
Austin, Texas, February 7, 2005 — At the recent 2005 Austin ADDY® Awards Show, nFusion Group, LLC was recognized with three ADDYs. With over 60,000 entries annually, the ADDY Awards are the world’s largest advertising competition.
Austin, Texas, January 1, 2005 — 2004 was another great year, with nFusion Group, LLC more than doubling in size — in terms of number of clients served, number of employees on board, number of awards for creative execution and, most important, increase in revenue growth.
Austin, Texas, October 3, 2004 — nFusion Group, LLC, a results-oriented, integrated marketing agency, announces its newest client partnership with Mindwave Research, a full-service market research company focused exclusively on the technology market.
Austin, Texas, September 19, 2004 — nFusion Group, LLC, a results-oriented, integrated marketing agency, has been engaged by the Toshiba Digital Products Division to develop end-user demand-generation programs and processes to grow its direct business.
Austin, Texas, September 6, 2004 — nFusion Group, LLC, a results-oriented, integrated marketing agency, is driving the launch of Winding Road.
Austin, Texas, August 12, 2004 — In recognition of excellence in marketing, nFusion’s creative for Wilshire Homes recently received the Best in Advertising Award at the 2004 San Antonio Summit held on August 9. This winning creative was a cornerstone of an overarching, integrated marketing campaign to establish Wilshire Homes: “Built Around You” branding initiative.
Austin, Texas, July 10, 2004 — nFusion Group, LLC, a results-oriented, integrated marketing agency, is set to host the next series of the Austin/San Antonio WebTrends User Groups.
Austin, Texas, June 27, 2004 — nFusion Group, LLC has been engaged by TruSecure to develop new corporate positioning and an overarching marketing plan that better aligns with the business objectives of the company. TruSecure’s selection of nFusion is part of a comprehensive effort to reposition the company to uplift target market perception along with a new creative platform that guides the integration of future marketing materials.
AUSTIN, Texas, February 10, 2004 — nFusion Group, LLC, a results-oriented, integrated marketing agency, announced today an exclusive agency alliance with Strategic Oxygen to access the industry’s first planning tool for integrated communications campaigns. Through nFusion and their access to the Information Network Engram (INE) model, companies can now develop and execute sales and marketing programs based on more than three years of ongoing feedback from a representative universe of 11.5 million buyers in the information technology market. The model enables nFusion to create for its clients integrated and global marketing programs. These programs reach buyers at the right time and place in the purchase process while providing clients with measurable improvements in the returns they generate on their marketing investments.
Austin, Texas, January 1, 2004 — The Austin Business Journal recently ranked nFusion Group, LLC #10 among the city’s top advertising agencies. That’s a huge jump from last year. “What’s the driving force? Our commitment to our clients,” says nFusion CEO, John Ellett. “They’re happy and they talk. And word continues to spread fast.”
Austin, Texas, November 14, 2003 — Opus Healthcare has engaged nFusion Group, LLC to support new brand positioning along with a creative platform. As one of the fastest growing companies in Austin, Opus Healthcare well appreciates the importance of having clarity in message and consistency of branding across an integrated marketing communications strategy.
Austin, Texas, July 9, 2003 — nFusion Group, LLC client, Clearwire Technologies, has been named by the Wireless Communication Association as a first recipient of “The Wireless Creative Achievement Awards” for 2003. At the WCA 2003 event, held in Washington, D.C., Clearwire Technologies was honored with the “Best Brand Launch Campaign” Wireless Creative Award for its success in launching a new service using a new wireless broadband technology in a new market (Jacksonville, Florida).
Austin, Texas, August 22, 2002 — Green Mountain Energy Company, the nation’s largest and fastest growing retail provider of cleaner energy, has launched its new website at www.greenmountain.com. The enhanced site, which was created to improve usability and better reflect the company’s brand image, was designed by nFusion Group, LLC, a full-service integrated marketing agency.
Austin, Texas, June 13, 2002 — nFusion Group, LLC announced today that it has been named agency of record for Metrowerks Corporation, an independent subsidiary of Motorola, Inc.
Austin, Texas, June 3, 2002 — nFusion Group, LLC announced today its latest client partnership with Clearwire, a provider of innovative, high-speed wireless Internet connectivity designed for small business and residential users.
