Strategy
nFusion Generates Big Results Via Facebook Contest
nFusion has been a long-time partner with the Hill Country Ride for AIDS (HCRA). The HCRA is a bike ride through the Texas Hill Country for cyclists of all skill levels, raising money to provide essential, life-saving services for thousands of people living with HIV and AIDS.
Strategy
Will the iPad herald a renaissance of digital advertising?
The new Apple iPad is the latest information vehicle to cause interactive designers to rethink how they can deliver different types of content and how different types of content can play against each other in the same space, creating new experiences for users.
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Using Personas for Behavioral Marketing, Part II
by ANNE SPRADLEY, Vice President and Group Account Director
In the last issue of the nSider I wrote about the value of "persona" development, outlining how these composite profiles can help you understand and connect with your audience.
Marketing Has Changed. What Five Changes Can You Make to Thrive?
by John Ellett, CEO
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Marketing has changed. And that is a great thing for consumers. It is also an opportunity for those marketers who are willing to embrace the new era and become agents of change for their organizations.
Using Personas for Behavioral Marketing
by Anne Spradley, VP / Group Account Director
"How can we understand business decision makers?" I hear this question often because many of nFusion's clients seek to market to other businesses, and they are interested in knowing the most effective ways to identify, segment and co
Small Business Campaigns Showcase Big Thinking at the First Annual Warrillow Awards
by John Ellett, CEO
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Among my sponsorship duties for the first annual Warrillow Best Small Business Marketer of the Year Awards, I co-judged entries drawn from 74 submissions. These entries came exclusively from large companies that market to small businesses. It was a terrific opportunity to see examples of how great marketing distinguishes itself. In this paper I outline the criteria we used to select the final award nominees and explain how specific finalists met these criteria.
Recession-Proof Your Marketing Plan
by John Ellett
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Unless you've been in the Australian Outback over the past few months, you've heard that the U.S. economy may be heading towards a recession. As the prudent marketing leader you are, you must prepare for the tough times ahead.
