Strategy
New Year’s Resolutions for 2009
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by John Ellett, CEO
Next year will be a challenge for many marketers. I believe there will be two major forces in play in 2009 and marketers can resolve to deal with them proactively or be overwhelmed by them. The first will be a difficult economy. It started in 2008 and will continue next year.
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Thought Leadership: Building a Culture of Collaboration
by John Ellett, CEO
Having a highly aligned team that works well together is not a “nice to have” in today’s business world, it’s the critical foundation for achieving superior results.
Thought Leadership: Planning Considerations for '09
It’s that time of year to set your game plan for the new year. Based on the trends we’re seeing and what we’ve learned is working for our clients, I’d encourage you to include the following five key actions in your 2009 checklist.
Case Study: Abbott Spine
The North American Spine Society conference is an event attended by thousands of surgeons from across the world, and Abbott Spine needed to make a strong impression on them to create sales leads.
To meet this objective, nFusion created the “Spinal Expertise.
Using Personas for Behavioral Marketing, Part II
by ANNE SPRADLEY, Vice President and Group Account Director
In the last issue of the nSider I wrote about the value of "persona" development, outlining how these composite profiles can help you understand and connect with your audience.
Marketing Has Changed. What Five Changes Can You Make to Thrive?
by John Ellett, CEO
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Marketing has changed. And that is a great thing for consumers. It is also an opportunity for those marketers who are willing to embrace the new era and become agents of change for their organizations.
