Creative
Limbs for Life Benefit Kicks Back to the 1920s
Charged with the task of developing collateral for the “Roaring '20s” themed Limbs for Life bash, nFusion designers went underground to find inspiration. “Since the client was going for a '20s theme, we thought about how speakeasies had to exist under the radar and be very DIY,” says art director John Livingston.
Creative
How Naughty Have You Been?
At nFusion we understand that 2009 has been a rough year. And chances are you’ve probably done some things you’re not especially proud of. That’s why we created the Ultimate Naughty List. This dynamic website is designed to help you purge your 2009 sins so you can start 2010 with a clean slate. Simply visit the Ultimate Naughty List and anonymously post your naughtiest moments of the year.
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Articles
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The New Texas License Plate: A Design Tragedy
Texas held a vote to choose which design would be the next state license plate. And much to the horror of designers everywhere we chose this eyesore. You ask, "What can be so bad? It's just a license plate." Yes, but this design will soon end up on bumpers all across the state.
The Specialist: Brian
nFusion Associate Creative Director — Interactive Design
Describe your job in one sentence.
I create new media in a variety of formats, including Flash, video and sound.
What’s the best part of your job?
The satisfaction of completing a successful project.
The Specialist: Megan
Megan, tell us what you do at nFusion.
Case Study: Abbott Spine
The North American Spine Society conference is an event attended by thousands of surgeons from across the world, and Abbott Spine needed to make a strong impression on them to create sales leads.
To meet this objective, nFusion created the “Spinal Expertise.
Nortel Video Pushes B2B Boundaries
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The phrase "dynamic video piece" may be reserved for art installations or, at the very least, consumer-targeted marketing. But nFusion client Nortel shakes off stereotypes about high-tech B2B marketing with its intriguing video piece about simplifying global computer networks. Using stop-animation, office supply art and a surprising musical choice, Nortel's "Hyperconnectivity" video makes you wonder why more B2B companies aren't upping the ante with unusually creative marketing.
