Thought Leadership: The Culture of Collaboration
What value do clients really expect agencies to add to their business? According to a report by the American Association of Advertising Agencies (AAAA), one of the most pressing client needs is agency integration across disciplines. To simply "integrate" may sound easy, but what does it actually entail? nFusion CEO John Ellett shares tools he’s used to foster nFusion’s culture of collaboration. Read more

Recognition: Entrepreneur Hot 500; Wilshire Homes in Marketing Sherpa; BtoB
Entrepreneur Magazine names nFusion one of the country’s fastest–growing companies in its annual "Hot 500" issue published this August. nFusion ranks as the 115th fastest-growing companies overall and the top Texas marketing and advertising firm on the list. Learn more about nFusion’s growth.

Online marketing research firm Marketing Sherpa featured nFusion’s work and astounding results for Texas home builder Wilshire Homes in a recent case study. "How Microsite & Video Lift Consumer Leads 13.54% for Home Builder" gives an overview of the creation of a video and Flash–enabled microsite featuring Wilshire’s virtual New Home Consultant, "Sheila." nFusion developed the site as part of its demand – generation plan for Wilshire homes after research showed that 85% of home buyers use the Internet to begin house hunting. Read Marketing Sherpa’s article about Wilshire Homes and say hello to Sheila.

BtoB, the magazine for marketing strategists, consulted nFusion Senior VP of Interactive and Technology Services Bill Parkes for its August 13 article about improving organic search traffic. In the piece, "Problem Solved," Parkes explains how to determine if there are opportunities to increase organic search traffic before spending more on paid search and media. Read the full article and learn about building your organic search traffic.

New Accounts: Brinker, Dresser Wayne
Brinker International, which operates 880 restaurants in 18 countries, including Chili’s Bar & Grill, Romano's Macaroni Grill and On the Border Mexican Café, has asked nFusion to plan and design a new multi–purpose, cross–branded global business development website. nFusion will also provide search engine optimization recommendations to support the site, which will be targeted to international business opportunity seekers and international restaurant consumers.

nFusion has been engaged by global petroleum industry retail supplier Dresser Wayne on Web systems planning and a website redesign for its six major business units. nFusion has also taken on a number of other projects for the client, including work on its brand standards and related collateral, such as brochures and videos supporting its new technology platform, iX Technology.

New Business contact:
John Ellett 512.716.7100
jellett@nfusion.com

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