We create demand.

There are many specialist firms that offer marketing expertise. Advertising agencies, direct mail houses, interactive companies — each may be good at its own specialty, but none are truly able to understand the multi-faceted challenges of your business. None can truly grasp the big picture. And as media channels fragment and customers become more elusive than ever, one-dimensional thinking just won’t cut it. That’s why our capabilities cross so many disciplines. We’re about creating demand, in whatever media makes the most sense for each client.

Marketing Strategy

We view the marketing process as not just an art, but also a science. How are you going to attract customers? What kind of experience are they going to have with your brand? How do we keep them coming back? Our systematic approach to planning produces insightful integrated programs that reflect holistic marketing thinking, not a one-dimensional advertising perspective.

• Demand Generation Planning
• Multi-Channel Marketing Strategy
• Integrated Brand Management

Marketing Communications

Delivering the right message to the right customers at the right time — wherever they may be — is more of a challenge than ever. You have to be there when your customer is ready to listen and provide easy access to the information they are seeking in a medium they will use. You have to be flexible. That’s why our business model is media agnostic, and our creative executions work to build your brand while seamlessly pushing customers closer to the point of sale.

• Positioning and Messaging
• Broadcast and Print Advertising
• Digital Advertising
• Interactive Promotions
• Search Marketing
• E-Mail Marketing
• Direct Marketing
• Event Marketing
• Sales Collateral and POS Design

Marketing Technology

Our technology capabilities help companies successfully implement and support sales and marketing initiatives. Our extensive web development experience ranges from small, highly targeted marketing websites to global channel development and e-commerce sites.

We implement web-based analytics so you can learn more about your customers and their purchase patterns, helping determine how to interact with them on an ongoing basis. We design measurement systems that analyze a campaign’s effectiveness, providing insights that help adjust marketing efforts to be even more effective. And we can provide practical approaches to using your marketing database for your acquisition and loyalty-building efforts.

• Web Strategic Planning
• Web Systems Development
• E-Commerce Development
• Flash/Digital Sales Tools
• Database and CRM Implementation
• Analytic and Merchandising Tools
• Multi-Variant Testing