Social, Real-Time and Location-Specific Modules Help Promote and Enhance Anheuser-Busch’s Party-Ready Bacardi Silver Brand

nFusion has given Bacardi Silver’s website a vital remake, integrating new and exciting functionality to the colorful website redesign. The site makeover gives users multiple ways to connect to and interact with the Anheuser-Busch brand, showcasing Bacardi Silver as the drink of choice for party-ready consumers and creating a more personal online user experience.

We all want to feel good, eat healthy and do it on our Congressionally mandated belt-tightened budgets. And 2011, according to Bruce Horowitz in USA Today, is the year that consumer-oriented companies will step up with increased risk taking to move a slew of nifty new products our way, products that consumers demand and for which we'll be advocating on the raft of ever-growing social media networks.

In yesterday's post I talked about the upcoming SXSW Interactive panel, "Getting Your Breakthrough Idea Approved by Decision Makers," Sunday, March 13, 9:30 a.m. The panel addresses a common frustration among marketing managers: Their companies stifle innovative ideas.

Today I want to discuss three common misconceptions among marketing managers about their companies' executive decision makers and how you might change your approach when it's your turn to bring an innovative idea before your executive team.

I hear a common gripe from marketing managers all over the country. "Our company is so risk averse! I can never get a new digital marketing idea approved." This frustration stifles innovation just at a time when new, more cost-effective methods are desperately needed. It is inhibiting the adoption of social media, the creation of engaging Web content and the utilization of mobile and tablet platforms.

Just because you have a location-based service doesn't mean you have be location-specific when it comes to location-based social media campaigns. These companies found ways to utilize Foursquare, Gowalla and MyTown to drive consumers, not always literally, to desired destinations.

nFusion CEO John Ellett's "In The Spotlight" article in CMO Council's eJournal offers insight on connecting national brand-building efforts to local market activation to achieve success in the ever-expanding world of digital marketing.

In April LinkedIn made several updates to company pages, allowing individuals to follow brands and providing tabs for company stats as well as open positions. Now LinkedIn is giving brands the opportunity to build equity around their products and services by more effectively leveraging the social aspects of the platform.

As CMOs and marketing departments are deep into 2011 planning, AdvertisingAge has published an insightful article listing 10 changes that will continue to affect CMOs in 2011:

Can Colour Be Leveraged as a Brand Tool?

Read the full post here:

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