The Specialist: Megan
Megan, tell us what you do at nFusion.
I am lucky to be a senior art director on the nFusion Creative team. I concept and design any creative deliverable a client needs. From online sites, banner ads, print ads, TV commercials and logos — anything and everything. Some days I even have to pinch myself when I realize how lucky I am to have a job I enjoy so much and great people to work with.
You’ve been at nFusion for a while. How has your work changed since you started?
Since I started three-and-a-half years ago, my work has changed considerably. My first two weeks at nFusion consisted of churning out 80–90 animated gifs for Toshiba, which I believe is almost an obsolete thing today. As the agency has grown, so has my knowledge of interactive design, allowing me opportunities to work on some great projects including Fincayra, BORBA, Bacardi Silver, FloorKing — and also the ability to work with other specialists in Flash, development, etc. Furthermore, gaining more trust and accountability over the years, I’ve been able to interact more directly with clients through pitches and meetings — interactions that establish stronger relationships.
What do you think makes a good ad campaign?
A good ad campaign is one that recognizes what its target is. A good ad campaign has a clear objective and point. A good ad campaign is something that touches its target at every possible opportunity. Depending on who the target is, the campaign may consist of an online, print, outdoor, broadcast, and direct mail campaign to gain attention OR it could be as simple as an online media blitz across all sites the target would visit. Overall, a good ad campaign takes an integrated approach to understanding what you are selling and who you’re selling it to, and then executing it in a way that will get attention.
What is your favorite font?
Trade Gothic
Do you have an alter ego? If so, what does it do for a living?
My alter ego is an Olympic gymnast and figure skater.
Thanks, Megan!
