nFusion Rolls Out New Website for Heelys
nFusion, one of the country's leading integrated marketing agencies, announces the launch of the newly redesigned website for Heelys, the maker of the shoes with the wheel in the heel. The site goes live in time to introduce consumers to the cool new 2009 line of Heelys skate shoes.
The engaging new site is part of a global effort to relaunch the Heelys brand to the world. As the hub for all Heelys marketing efforts, the site features rich content that appeals to parents, retailers and, of course, Heelys fans of all ages. Visitors are encouraged slap on a pair of Heelys skate shoes and join the movement.
The modular site includes videos of Team Heelys, instruction videos on how to skate and where to go to buy the rockin' new line of Heelys skate shoes. It's easy to maintain and can scale to Heelys needs as the company grows its market share.
"We're delighted to be a part of the global relaunch of such a dynamic, innovative brand," says John Ellett, nFusion's CEO and managing partner. "Heelys is a great client, and their passion for their products is inspiring. We look forward to helping Heelys expand their movement across the globe."
"The team at nFusion has delivered a tremendous new online platform for Heelys that will serve as the cornerstone of our global brand presence," says Heelys Director of Retail Marketing, Chris Harper. "In addition, their customized analytics program gives us the ability to measure results and to adjust our efforts as necessary to optimize our marketing spend. This is especially important in today's economic environment."
About Heelys:
Heelys, Inc. designs, markets and distributes innovative, action sports-inspired products under the HEELYS(R) brand targeted to the youth market. The Company's primary product, HEELYS-wheeled footwear, is the patented dual-purpose footwear that incorporates a stealth, removable wheel in the heel. HEELYS-wheeled footwear allows the user to seamlessly transition from walking or running to skating by shifting weight to the heel. Users can transform HEELYS-wheeled footwear into street footwear by removing the wheel. HEELYS-wheeled footwear provides users with a unique combination of fun and style that differentiates it from other footwear and wheeled sports products.
