nFusion Honored for Interactive and Print Creative
nFusion Group, LLC, an integrated marketing agency, has won awards for both its interactive and print creative this spring. The Advertising Federation awarded nFusion the Bronze Addy for Interactive Media in regional competition for the advergame, “Adopt-A-Sloth,” created to promote 20th Century Fox Home Entertainment’s DVD release of Ice Age 2: The Meltdown in 2006. Fox engaged nFusion to create an interactive campaign for the film’s target audience of children age six to twelve. Inspired by the popularity of the Ice Age character Sid the sloth, nFusion’s team created an online Adopt-A-Sloth program, The Sloth Sanctuary. Participants selected their sloths based on several characteristics, then adopted and bonded with their sloths with the help of interactive games such as the “Connect-the-Dots” sloth imaging program and “Sloth Elementary.” The goal of the campaign was to create a connection with and build awareness and excitement among Ice Age 2’s core audience for the DVD release of the animated film. Adopt-A-Sloth can be viewed and played at http://www.nfusion.com/adoptasloth/.
nFusion was named a first place winner of the ACE Marketing Awards in the Public Relations field for print and online creative work announcing the interactive marketing agency’s move to larger headquarters. The 2007 ACE Awards celebrate creative excellence in business-to-business marketing communications. Winners are selected by a panel of distinguished judges from agencies, media companies and marketers. The event is presented by the Business Marketing Association of New York City, which has gained national recognition and garners entries from all over the country. nFusion’s award-winning design can be viewed at http://www.nfusion.com/move/moving_site_V4.swf.
