Integrated Marketing Agency Expands Food & Beverage Client Roster
Integrated marketing agency nFusion Group, LLC, today announced its selection by Brinker International to develop the company’s global business development website. nFusion will create and execute on an interactive marketing strategy designed to engage and inform global prospective franchisees and consumers through www.brinkerglobal.com. The new site, which will support global business development for all Brinker brands including Chili’s Bar & Grill, On the Border Mexican Grill & Cantina, Romano’s Macaroni Grill and eventually Maggiano’s Little Italy, will launch October 2007.
“Brinker is poised for international growth and has been swift in evaluating ways to streamline overseas business development,” said nFusion CEO John Ellett. “nFusion’s experience with global, fast-growing companies puts our team in position to advance Brinker’s mission quickly and in advance of customer and partner demands.”
As international franchises become a greater percentage of Brinker’s overall portfolio mix, the company seeks to develop more online tools and templates for franchisees that can offer localized content for each region. At the same time, Brinker also sees a need for standardization across its brands to allow current and potential customers to easily locate and contact nearby restaurants. nFusion will also develop templates for all Brinker brands to provide to franchise partners for local web development.
nFusion won the Brinker account in a multi-stage process that demonstrated nFusion’s strength working with global brands and its strong track record with strategic interactive programs. The agency has recently won new clients in markets ranging from beverages to building supplies. Brinker is the first casual dining client in its growing food and beverage portfolio.
