Bill Parkes to Speak at SMX Advanced on Search Marketing and Facebook
nFusion EVP and Chief Digital Officer Bill Parkes will be speaking at SMX Advanced in Seattle on June 10, 2010 as a member of the “Search Marketing In The Facebook Zone” panel. During the discussion Bill will report findings from his recent research into Facebook performance.
SEO & Social Media Track
Search Marketing In The Facebook Zone – You’re traveling through another dimension. A dimension not of web pages and links but of fan pages and sharing. A journey into a mysterious land where none of the PageRank rules apply. That’s a signpost up ahead: your next stop, the Facebook Zone! Think there’s no need to go into the zone as a search marketer? Think again. Facebook generates enough internal searches to be classed as a major search engine in its own right. How’s your content ranking there? How are your ads doing? Facebook also spills out into the "real" web, with content showing up at Google and Bing. In this session, hear from advanced search marketers about their explorations of the strange new and important world of Facebook and what you should be doing there.
Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land
Speakers:
Ryan Lash, VP Search, ymarketing, LLC
Bill Parkes, EVP, Chief Digital Officer, nFusion
Marty Weintraub, President, aimClear
Dennis Yu, CEO, BlitzLocal
