Alliance with Strategic Oxygen
nFusion Group, LLC, a results-oriented, integrated marketing agency, announced today an exclusive agency alliance with Strategic Oxygen to access the industry’s first planning tool for integrated communications campaigns. Through nFusion and their access to the Information Network Engram (INE) model, companies can now develop and execute sales and marketing programs based on more than three years of ongoing feedback from a representative universe of 11.5 million buyers in the information technology market. The model enables nFusion to create for its clients integrated and global marketing programs. These programs reach buyers at the right time and place in the purchase process while providing clients with measurable improvements in the returns they generate on their marketing investments.
“Our experience integrating the art and science of marketing for companies such as Dell, Nortel, Nokia and Metrowerks, combined with information from one of the industry’s most prolific research undertakings, provides nFusion with the critical components clients need to increase the return from their marketing programs,” stated John Ellett, chief executive officer of nFusion. “The industry has had tools for planning advertising and database marketing, but until now there has not been a tool that helps companies plan an integrated marketing program. The quality of Strategic Oxygen’s tool and information combined with nFusion’s experience and creativity will ensure our clients have campaigns that focus on the right person in the right stage of the purchase process – driving measurable results.”
Called by some the “human genome of IT marketing information,” Strategic Oxygen’s data, combined with the professional expertise and experience of the nFusion team, provides nFusion clients the ability to make better decisions with their marketing dollars and create greater efficiency and effectiveness for sales and marketing programs. In addition, the data provides rationale for business decisions that are based on information that have provided companies with an average 15 to 30 percent increase in the return on their marketing efforts.
“As one of the few firms that is focused on a truly integrated approach to marketing, nFusion can deliver on the promise and value of the market intelligence developed in the INE program,” said Michael Gale, principal of Strategic Oxygen. “More than 90 percent of buyers use more than one sales and marketing source during the purchase process, making integration the key to success for companies that want to go forward. The nFusion team not only intellectually understands how a truly integrated program can improve a company’s return on investment (ROI), they have proven they know how to do it, and now they have the industry’s best tool to execute on that philosophy.”
As the first planning tool for integrated marketing, Strategic Oxygen’s information allows nFusion to effectively target buyers for its client’s products or services. This information, when combined with nFusion’s proven methodologies for planning and executing integrated programs, delivers the right information to the correct people through the best media at each stage of the considered purchase process. The results are cost-effective programs that increase sales and provide a superior ROI.
