SXSW Interactive 2011
Austin plays host to SXSW, a celebration of innovation in film, music and interactive. We are proud to be sharing a few of our innovative minds in panel discussions this year. Don't miss them!
CEO/CMO
Whether it is a cool iPad app, a Facebook promo or an engaging blog concept, great new interactive ideas must get green-lighted before they see the light of day. In many companies this can be a frustrating experience. What do marketing execs look for when reviewing new interactive proposals? What is "the kiss of death" for a new idea? How can you build support for your idea before the pitch?
- Hear advice on how to get to "yes" from a panel of executives who have approved (and killed) all manner of great ideas
- Learn from a discussion of real-world examples from the panelists' respective companies
- Participate in the post-discussion "open mic" session, where members of the audience make one-minute quick pitches to the panelists (the attendee with the best pitch wins a $100 gift card)
John's fellow panelists include:
- Justin Pertschuk, VP, Digital Marketing, Walt Disney Studios Motion Pictures
- Fara Howard, Marketing Executive Director, Global Site Design, Dell
- Nicole Cochran, Marketing Director, Chili's/Brinker International
Take a look at John's blog posts on this topic:
Executive Vice President, Chief Digital Officer
Collective digital presence or "social capital" (social graphs, level of influence, use of digital social networks, etc.) will have an increasing impact on the ways people search and discover new information, how they consider a company's products and, ultimately, how human beings will cope with the ever-increasing onslaught of digitally delivered messages and the technological changes that enable them.
Bill's future-looking presentation will:
- Expand the audience's thinking regarding the relevance and importance of social media marketing
- Give an overview of the forces fomenting this change, from both a consumer and an industry perspective
- Stimulate marketers to consider the massive implications of this theorized shift
- Offer some instruction on how to take advantage of social capital's potential
- Highlight specific examples of how Google and Facebook are evolving their products to better serve their customers as they capitalize on this tectonic power shift in online (digital) marketing
Bill's fellow panelists include:
- Michael Spataro, VP, Enterprise Client Strategy, Visible Technologies
- Richard Margetic, Director, Global Social Media, Dell
- Zach Hofer-Shall, Analyst, Forrester Research
About John
As CEO/CMO of nFusion, a digital-centric, integrated marketing agency based in Austin, Texas, John Ellett helps some of the country's leading marketers advance their organizations' abiliti to engage customers in new and innovative ways. A marketing leader during the rapid-growth years of Dell and the early days of the IBM PC, John provides a unique perspective that has made him a trusted advisor to marketing executives around the country.
John regularly shares his insights on marketing and marketing leadership at Marketing-has-Changed.com and is a frequent presenter at industry conferences and major universities. In 2011 he will publish his first book, A Marketing Leader's First Hundred Days, a framework for new marketing executives based on research and discussions with successful CMOs.
About Bill
As chief digital officer of nFusion, Bill Parkes is responsible for the development of digital strategies and program execution for all of nFusion's clients. Bill brings over 20 years of business and technology experience to his role and oversees nFusion's broad range of digital capabilities, including website design and development, user experience, digital media, search, SEO, social media, analytics and customer relationship management (CRM).
Parkes holds an MBA from the Fuqua School of Business at Duke University and bachelor's degrees in information systems and operations management from the University of Cincinnati.
